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Join, or Die, pub. 1754 (woodcut)
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Join, or Die, pub. 1754 (woodcut)
2630656 Join, or Die, pub. 1754 (woodcut) by Franklin, Benjamin (1706-90); Private Collection; (add.info.: Each segment of the snake represents a US state governed by the English. Franklin was encouraging them to all join together to defeat the French and Natives.); The Stapleton Collection; American, out of copyright
Media ID 22760894
© The Stapleton Collection / Bridgeman Images
Benjamin Franklin British Colonies Colonies Franklin Benjamin 1706 1790 Maryland New England New Jersey North Carolina Pennsylvania Propaganda Recruit Recruiting Recruitment Scientists South Carolina Virginia War Of Independence Serpent Snakes
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EDITORS COMMENTS
This woodcut print, titled "Join, or Die" is a powerful visual representation of Benjamin Franklin's call for unity among the British colonies in America. Created in 1754, this iconic image features a segmented snake, with each segment representing a different colony under English rule at the time. Franklin's intention behind this artwork was to rally support and encourage cooperation among the colonies to combat common enemies - the French and Native Americans. By illustrating that divided states would be vulnerable and easily defeated, he sought to emphasize the importance of collective action. The historical significance of this poster cannot be overstated. It served as both propaganda and recruitment tool during a crucial period leading up to the War of Independence. Its message resonated deeply with colonists who were beginning to question their loyalty to England and consider fighting for their own independence. Today, this print serves as a reminder of our nation's early struggles for freedom and unity. It symbolizes not only Franklin's visionary leadership but also represents an important milestone in American history. As we reflect on our past, it reminds us that strength lies in collaboration rather than division – a timeless lesson that still holds true today.
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